User-Centric Advertisement using Software Sensors Technique

Authors

DOI:

https://doi.org/10.21015/vtse.v11i4.1610

Abstract

Contextual advertising is one of the most critical components in the economic system of internet due to increase internet publisher’s income highly dependent on the user-centric advertisement that is displayed on the sites according to the user context during interaction with the multiple sites. Previous contextual advertisement research work generally emphasises on investigating either to the keyword they type, content of the sites or uses any other application from the network hence, this finding has identified work when being extended through the user’s context. In this work we have looked at users’ profile information and user preferences to reach the users according to their context. These smart devices are ready with all capabilities to give useful contexts including information about physical environment, social connection, user internal and external context. These logical contexts beyond just content of the web pages, search keywords, and profile information are well used and organized for user-centric advertising. Here we are also arguing the appearances of the logical contexts which are available on the user browser, profile and visibly define the challenges of results from these logical contexts to improve the advertisement. We present a user-centric advertisement architecture and model that collects to integrate the users’ profile context and activity context to select, generate and to present advertisement with context. Finally, we discuss to implement the aspects of design and one specific application and outline our plans for future.

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Published

2023-12-04

How to Cite

Baloch, A. R., Kamran Taj Pathan, & Prof. Dr. Azhar Ali Shah. (2023). User-Centric Advertisement using Software Sensors Technique. VFAST Transactions on Software Engineering, 11(4), 45–56. https://doi.org/10.21015/vtse.v11i4.1610

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Vol. 11 No. 4 (2023): October-December

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