Vol. 13 No. 2 (2025): April-June

Articles

• Gamified Learning Application for Students with ADHD in Pakistan: A Learning-Based Experiment

  Omar Daraz, Muhammad Ali

  01-13

  • PDF

• Customer Experience and Satisfaction in Coffee Consumption: An Analytical Study of Customer Behaviour in Coffee Shops

  Kainat Khan, Alishba Riaz, Zoha Fatima

  14-29

  • PDF

• Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach

  Hassan Abbas, Delphine Dumas, Muhammad Ismail Mangrio, Darine Bathice

  30-44

  • PDF

• Pakistan's response to the Afghan war (1979-1988): In the Neo-classical Realism perspective

  Sara Khan

  45-57

  • PDF

• Impact of Online Learning on Students’ Academic Performance: A Comparative Study of Online and Face-to-Face Learning

  Ayesha Bibi, Abdul Ghafar

  58-75

  • PDF