Direct Marketing Policy

This policy outlines the ethical and professional standards for conducting direct marketing activities on behalf of the VFAST Transactions on Education and Social Sciences (VTESS). It applies to all forms of communication promoting the Journal, including emails, mailings, phone calls, and online advertising.

2. Guidelines:

  • Target Audience: Direct marketing efforts shall be aimed at individuals or groups with a demonstrably legitimate interest in the Journal's field of study. Identifying information should be obtained ethically and legally.
  • Frequency and Tone: Communication frequency shall be reasonable and respectful, considering recipient preferences and avoiding excessive contact. Language should be informative, professional, and objective, without exaggerated claims or misleading information.
  • Transparency and Accuracy: All marketing materials must accurately represent the Journal and its publisher, including details about editorial focus, peer-review process, publication fees, submission guidelines, and the publisher's ethical standards.
  • Opt-Out Mechanism: Each communication shall offer a clear and readily accessible opt-out option for recipients to unsubscribe from future marketing messages.
  • Compliance with Regulations: All activities must comply with relevant anti-spam and data privacy regulations in applicable jurisdictions, including obtaining informed consent for data collection and processing.

3. Continuous Improvement:

The Journal will regularly review and update this policy to reflect best practices, ethical considerations, and changes in relevant regulations. Feedback from recipients and stakeholders will be actively sought to inform improvements.

4. Alignment with COPE and CORE:

This policy strives to align with the ethical principles and guidelines promoted by the Committee on Publication Ethics (COPE) and the Committee on Research Ethics (CORE), focusing on transparency, accountability, and respect for research integrity.