The feeling of ‘Being There’ in 360o videos increase news credibility

Naveed Ullah Hashmi, Dr. Wajid Zulqarnain, Dr. Noman Ahmed


Virtual reality news videos are paving its place in the new journalism. Particularly, in the flood of fake news items the potential use of VR news has been increased as this technology provides more sense of presence than the traditional content. There are few studies that empirically supports that sense of presence has direct effects on news credibility therefore the aim of this study is to explore the relationship between sense of presence and news credibility. For this experimental method was applied in which 360o video was selected from “The New York Times”. 154 male and female students of the media department were voluntarily recruited. 2D-video and 360o version of the video were shown to them. Their responses were collected on the pre-structured questionnaires. The results validate the previous findings of the studies that there is a positive and significant relationship between sense of presence and news credibility. This study has theoretical implications as well it could be helpful for the technology developers and policy makers.


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