Indicators of Creativity: Perspective of Newly Skilled and Unskilled Fashion Illustrators

Authors

  • Ayesha Saeed university of home economics

DOI:

https://doi.org/10.21015/vtess.v9i3.633

Abstract

This study will contribute in understanding the perspectives of newly skilled and unskilled fashion illustrators, in regard to the selection from indicators of creativity, while making fashion illustrations. The indicators of creativity used in this research study are: aesthetics, effectiveness, elaboration, and novelty. The outcome of this study will help fashion advertisers, teachers, and professionals in knowing the perspectives of both the groups. After checking validity and reliability of the instrument, questionnaires were distributed among skilled and unskilled fashion illustrators to know difference in the perception of both the groups regarding the selection of indicators of creativity. Results showed that newly skilled fashion illustrators gave more preference to aesthetics and effectiveness in creative apparel designing. Coupled with this, much difference existed in the perspectives of newly skilled fashion illustrators and unskilled fashion illustrators. Therefore, it is recommended that the teachers should use different and innovative teaching techniques to guide the students in regard to the selection from indicators of creativity, during creative fashion illustration.

Author Biography

Ayesha Saeed, university of home economics

Head of Textiles and fashion design department. UHE. Lahore

References

References

Amabile, T.M. (1988). A model of creativity and innovation in organizations. Research in Organizational Behaviour; 10, 123–167.

Bianchi,M. (2002). Novelty, preferences and fashion: when goods are unsettling. Journal of Economic Behavior & Organization.47, 1–18. DOI: https://doi.org/10.1016/S0167-2681(01)00162-7

Ceren, M.E. (2013). Digital versus Analog Fashion Illustration. (Masters Dissertation, Izmir University of Economics). Retrieved from www.as8.it/edu/writing/mmd494_thesis.

Chakrabarti, A., Morgenstern, S., Knaab, H. (2004). Identification and application of requirements and their impact on the design process: a protocol study. Research in Engineering Design, 15, 22-39. DOI: https://doi.org/10.1007/s00163-003-0033-5

Cropley, D. H., Cropley, A. J. (2005). Engineering creativity: A systems concept of functional creativity. In J. C. Kaufman and J. Baer (Eds.), Creativity across domains: Faces of the muse (pp. 169-185). Hillsdale, NJ: Lawrence Erlbaum.

Cropley, D. H., Cropley, A. J. (2008). Elements of a universal aesthetic of creativity. Psychology of Aesthetics, Creativity and the Arts, 2, 155-161 DOI: https://doi.org/10.1037/1931-3896.2.3.155

Cropley, D. H., Cropley, A. J. (2010). Recognizing and fostering creativity in design education. International Journal of Technology and Design Education, 20, 345-358. DOI: https://doi.org/10.1007/s10798-009-9089-5

Cropley, D. H., Cropley, A. J. (2011). Aesthetic and creativity. New York: Elsevier Inc. DOI: https://doi.org/10.1016/B978-0-12-375038-9.00004-2

Cropley D.H., Kaufman J.C. (2019) The siren song of aesthetics? Domain differences and creativity in engineering and design, Proceedings of the Institution of Mechanical Engineers. J Mech Eng Sci 233(2):451-464. DOI: https://doi.org/10.1177/0954406218778311

De Klerk, H. M., & Lubbe, S. (2008).Female Consumers’ Evaluation of Apparel Quality: Exploring the Importance of Aesthetics. Journal of Fashion Marketing and Management, 12(1), 36-50. DOI: https://doi.org/10.1108/13612020810857934

Demirkan. H., Afacan, Y. (2011). Assessing creativity in design education: Analysis of creativity factors in the first-year design studio. Design Studies, 33(3), 262-278. DOI: https://doi.org/10.1016/j.destud.2011.11.005

Han, J., Forbes, H., Schaefer, D. (2021). An exploration of how creativity, functionality, and aesthetics are related in design. Res Eng Design 32, 289–307

Heo, S. (2019). A study of fashion illustration applying grotesque characteristics. Journal of the Korea Fashion & Costume Design Association, 21, 35-45.

Hopkins, J. (2010). Fashion Drawing. Switzerland: AVA Publishing SA.

Horn, D., Salvendy, G. (2009), Measuring consumer perception of product creativity: Impact on satisfaction and purchasability. Hum. Factors Man., 19(3) 223-240. DOI: https://doi.org/10.1002/hfm.20150

Howard,T.J. Culley,S. J., Dekoninck,E. (2008). Describing the creative design process by the integration of engineering design and cognitive psychology literature. Design Studies, 29,160-180. DOI: https://doi.org/10.1016/j.destud.2008.01.001

Kolodner, J. L., Wills, L. M. (1993). Case-based creative design. AISB, Quarterly, 50-50.

Kreitler,S., Casakin, H.(2009). Self-perceived creativity: The perspective of design. European Journal of Psychological Assessment, 25(3),194-203. DOI: https://doi.org/10.1027/1015-5759.25.3.194

Ma, A. W. (2008). Computer-supported collaborative learning and social creativity: A case study of fashion design. Journal of Information, Information Technology, and Organizations; 3, 17-39. DOI: https://doi.org/10.28945/129

Robinson, J. R., Workman, J. E., Freeburg,B.W. (2019). Creativity and tolerance of ambiguity in fashion design students. International Journal of Fashion Design, Technology and Education; 12, 96-104.

Runco, M. A., Pritzker, S.R. (2020). Encyclopaedia of Creativity. New York: Academic Press.

Rutland, M., Barlex, D. (2008). Perspectives on pupil creativity in design and technology in the lower secondary curriculum in England. International Journal of Technology and Design Education, 18(2), 139–165. DOI: https://doi.org/10.1007/s10798-007-9024-6

Shalley, C.A. Hitt, A. M., Zhou, J.(2015). The Oxford Handbook of Creativity, Innovation and Entrepreneurship. New York: Oxford Publishing Press. DOI: https://doi.org/10.1093/oxfordhb/9780199927678.001.0001

Silvia, P. J., Kaufman, J. C., & Pretz, J. E. (2009). Is creativity domain specific? Latent class models of creative accomplishments and creative self-descriptions. Psychology of Aesthetics, Creativity& the Arts, 3, 139–148. DOI: https://doi.org/10.1037/a0014940

Stefko, R., Steffek, V. (2018). Key issues in slow fashion: current challenges and future perspectives. Sustainability, 10, 1- 11.

Ulrich, K. T. (2011). Design: Creation of Artifacts in Society. University of Pennsylvania. ISBN 978-0-9836487-0-3 DOI: https://doi.org/10.2139/ssrn.1951106

Uno, R. Matsuda, E., Indurkhya, B. (2019). Analyzing visual metaphor and metonymy to understand creativity fashion. Frontiers of Psychology; 527,doi:10.3389/fpsyg.2019.

Downloads

Published

2021-09-30

How to Cite

Saeed, A. (2021). Indicators of Creativity: Perspective of Newly Skilled and Unskilled Fashion Illustrators. VFAST Transactions on Education and Social Sciences, 9(3), 55–61. https://doi.org/10.21015/vtess.v9i3.633