IMPACTS OF MEDIA (CABLE TELEVISION) ON FEMALE’S PERSONALITY

Authors

  • Muhammad Irshad Department of management Science Abasyin University Peshawar, Pakistan

DOI:

https://doi.org/10.21015/vtess.v5i2.198

Abstract

The introduction of any new technologies always leaves impact on society, the impact may be positive or may be negative it depends upon its user. In early 1980 cable television was first time introduced in Karachi (Pakistan). Cable television fire ups the impact on society. Females are considered the centre of household and mothers are the primary source of education and learning for their children. Change in their attitude, behavior and language leads to change the society culture, values and tradition. This study was conducted to determine the impact of cable television on female personality. Total 350 questionnaires were distributed among the selected sample, out of which response of 286 was received back and 26 were found incomplete/wrongly filled. The remaining were analyzed by using SPSS. The results reflect that cable television leave impact on the viewer but not affect their domestic life. However, cable television is found best source of information i.e. religious, other languages, fashion and style etc. and also increases the viewer expenditures. 

Downloads

Published

2018-07-17

How to Cite

Irshad, M. (2018). IMPACTS OF MEDIA (CABLE TELEVISION) ON FEMALE’S PERSONALITY. VFAST Transactions on Education and Social Sciences, 6(1), 64–76. https://doi.org/10.21015/vtess.v5i2.198

Issue

Vol. 6 No. 1 (2018): January-December

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-By) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

                                      

This work is licensed under a Creative Commons Attribution  License CC BY