Impacts of Animated Movies on Children Behavior: A Study of Multan (Pakistan)

Authors

  • Uzma Saeed M. Phil Scholar, Department of Sociology, Bahauddin Zakariya University, Multan, Pakistan
  • Saima Afzal Assistant Professor, Department of Sociology, Bahauddin Zakariya University, Multan
  • Muhammad Ajmal Khan M. Phil Scholar, Department of Sociology, Bahauddin Zakariya University, Multan
  • Abou Safian M. Phil Scholar, Department of Sociology, Bahauddin Zakariya University, Multan
  • Saba Anmol M. Phil Scholar, Department of Sociology, Bahauddin Zakariya University, Multan

DOI:

https://doi.org/10.21015/vtess.v9i3.654

Abstract

Animated movies are influencing the activities and lives of children. Children follow their favorite cartoons and start acting like their favorite actors. The objectives of the study were to know the impacts of animated movies on children’s behavior and attitude, to examine the impact of animated movies on children’s vocabulary, to analyze the impact of animated movies on children’s learning skills and lifestyle. The researcher selected the survey design because it best serves the purpose of the study. The researcher used a quantitative methodology of research to investigate the impacts of animated movies on children’s behavior in the town of Multan city. The target population for the study was those parents who have at least 1 child in the age group of 3-12 years. The researcher took a sample size of 385 respondents from Multan city. The researcher used a multi-stage cluster and purposive sampling technique. The data was collected through an interview schedule. The researcher applied a correlation test to find out the relationship between the effect of animated movies on behavior, vocabulary, and lifestyle. In this research a multivariate regression was conducted to examine the effects of vocabulary is associated with a family environment, Residential area, number of children, and Mother education status. Researcher suggested that Parents should design a time scale for children to watching cartoons, parents should maintain a safe distance between gadgets and children to secure eyes, the government should create learning content for children through cartoons.

Keywords: Violence, cartoons, behavior, lifestyle, vocabulary, learning skills, life patterns

 

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Published

2021-09-30

How to Cite

Saeed, U., Afzal, S., Khan, M. A., Safian, A., & Anmol, S. (2021). Impacts of Animated Movies on Children Behavior: A Study of Multan (Pakistan). VFAST Transactions on Education and Social Sciences, 9(3), 201–211. https://doi.org/10.21015/vtess.v9i3.654

Issue

Vol. 9 No. 3 (2021): July-September

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Articles

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