FARMAN, Hira; TALPUR, Samar Raza; AMJAD, Usman; SHANKAR, Govari; UMM E LAILA; NASEEM, Lubaba. Leveraging Machine Learning And Deep Learning Models for Proactive Churn Customer Retention. VFAST Transactions on Software Engineering, [S. l.], v. 12, n. 4, p. 70–86, 2024. DOI: 10.21015/vtse.v12i4.1928. Disponível em: https://vfast.org/journals/index.php/VTSE/article/view/1928. Acesso em: 21 apr. 2026.